Some words before...
It so happened, that having been working for over 8 years providing localisation
services and providing support to marketing companies, that one glorious day I
realised that I had acquired the baggage of practical knowledge and experience,
and I wanted to share it! As they say, there’s no smoke without fire, but it didn’t
just happen like that, but thanks to the influence of a number of factors peculiar
to the Russian market in this and other areas.
Money
Everyone really wants it, as well as receiving more and spending less. In the
overwhelming majority of cases money is the main argument for decision making, is
the key factor in any Russian tender, the sharpest item in the financial report, the most sought-after
bonus, which you want to receive together with recognition of your human value.
This is nothing to be surprised about – it’s always been like that and will be
for a long time to come.
The Result
Everyone needs it, everyone talks about it, and even more think about it in
the context of receiving the same money that engenders many well-conceived,
thoughtless and sometimes senseless projects. At times the method of achieving
this result is very cloudy, and the methods applied are not always suited to
the situation. This all blocks the road to the Holy Grail in something
resembling a Brownian motion.
Management
In the majority of cases this results in the transfer of
responsibility from one performer to another. As a result of their joint efforts something is created that only barely resembles
what was planned in the beginning. Furthermore this is proudly named The Result
and, they say, just like it was conceived and is good that it turned out just
like that and not worse. For all of this there is a huge number of project management
and personnel management methods, a vast array of books and articles have been
penned about management structures. Just a few of these emphasise the internal
development of ‘the manager.‘
Interests
“And when will I be paid?”
Pay day is everyone’s favourite day of the month. This completes the circle
– beginning with money, everything comes down to just that.
When I first convinced myself of just how stable this model is, in which to
a known degree everything is posited from head to toe, and embedded in
contemporary business practice, it seemed to me that I could use this as an
excellent opportunity for developing and offering my clients management and
services of a level quite different to those that they were accustomed to
receiving.
I needed to turn the page with the heading Interest in the Result. With due
effort interest generates responsibility in a person, forcing them to seek a
solution and forming the required expertise for independent management. In this instance money is not an end to itself,
but an entirely natural reward and the result of applied effort. In this manner
I had the chance to sell not just goods and services for a certain monetary amount,
but a whole process or my own type of management culture, whose result is the
very same product or service, but of an incomparably different character. The difference is, above all, in the impressions and feelings, that the client has
from the Result.
It’s about just these very experiences, management culture and personal responsibility
that I wanted to write about in
this blog.
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