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Some words before...

It so happened, that having been working for over 8 years providing localisation services and providing support to marketing companies, that one glorious day I realised that I had acquired the baggage of practical knowledge and experience, and I wanted to share it! As they say, there’s no smoke without fire, but it didn’t just happen like that, but thanks to the influence of a number of factors peculiar to the Russian market in this and other areas.

Money

Everyone really wants it, as well as receiving more and spending less. In the overwhelming majority of cases money is the main argument for decision making, is the key factor in any Russian tender, the sharpest item in the  financial report, the most sought-after bonus, which you want to receive together with recognition of your human value. This is nothing to be surprised about – it’s always been like that and will be for a long time to come.

The Result

Everyone needs it, everyone talks about it, and even more think about it in the context of receiving the same money that engenders many well-conceived, thoughtless and sometimes senseless projects. At times the method of achieving this result is very cloudy, and the methods applied are not always suited to the situation. This all blocks the road to the Holy Grail in something resembling a Brownian motion.

Management

In the majority of cases this results in the transfer of responsibility from one performer to another. As a result of their joint efforts something is created that only barely resembles what was planned in the beginning. Furthermore this is proudly named The Result and, they say, just like it was conceived and is good that it turned out just like that and not worse. For all of this there is a huge number of project management and personnel management methods, a vast array of books and articles have been penned about management structures. Just a few of these emphasise the internal development of ‘the manager.‘

Interests

“And when will I be paid?”
Pay day is everyone’s favourite day of the month. This completes the circle – beginning with money, everything comes down to just that.

When I first convinced myself of just how stable this model is, in which to a known degree everything is posited from head to toe, and embedded in contemporary business practice, it seemed to me that I could use this as an excellent opportunity for developing and offering my clients management and services of a level quite different to those that they were accustomed to receiving.
I needed to turn the page with the heading Interest in the Result. With due effort interest generates responsibility in a person, forcing them to seek a solution and forming the required expertise for independent management.  In this instance money is not an end to itself, but an entirely natural reward and the result of applied effort. In this manner I had the chance to sell not just goods and services for a certain monetary amount, but a whole process or my own type of management culture, whose result is the very same product or service, but of an incomparably different character.  The difference is, above all, in the impressions and feelings, that the client has from the Result. 
It’s about just these very experiences, management culture and personal responsibility that I wanted to write about in this blog.

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